Choose how much of your marketing you want us to own.

Best fit

Owners and in-house teams who can run campaigns and need sharper intelligence and direction.

What you receive

• Initial business assessment: services or products, customers, pricing, positioning, website and existing marketing.
• Ongoing public-source monitoring of three primary competitors.
• Market and customer intelligence: trends, unmet needs, opportunities.
• Monthly marketing strategy: priorities, channel and budget guidance, messaging, offers.
• Four actionable campaign briefs each month (audience, hook, message, direction, implementation).
• A prioritized 30-day action plan.
• Monthly review of provided or connected performance data.
• A continuously maintained private Advantage File: research, sources, decisions, past recommendations and results.
• Human quality review of material findings and strategic recommendations.

Limits

• Three primary competitors monitored.
• Four campaign briefs per month.
• No managed campaign execution. Consilium is research and actionable direction, not a done-for-you advertising service.

Your approvals and external costs

• No setup fee.
• Your team executes the campaigns and pays for any advertising or tools it chooses to use.

Best fit

Companies running acquisition across several channels that need more capacity and deeper intelligence.

Everything in Actio, at greater scale:

• Monitor up to six competitors, with deeper threat and opportunity assessments.
• Up to three active acquisition campaign systems across up to three channels.
• Up to 20 campaign assets or copy variations per month.
• Up to two new landing pages or major funnel revisions monthly within a standardized scope.
• Expanded nurturing and CRM automations, weekly tactical intelligence, campaign testing and optimization.
• Wider performance and acquisition-cost analysis.

Limits

• Up to six competitors, up to three active campaign systems, up to three channels.
• Up to 20 campaign assets or copy variations per month.
• Up to two new landing pages or major funnel revisions per month, within a standardized scope.
• Imperium has defined limits. It does not replace every conceivable marketing or sales function.

Your approvals and external costs

• Custom onboarding fee, scoped and agreed in writing before the engagement begins.
• Advertising spend and third-party software are separate and billed by their providers.
• You approve budgets and live campaigns.