EFFACTUS
Assessment
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How it works

A defined process. You approve what goes live.

Every engagement runs the same loop: Discover, Decide, Deploy, Measure, Improve. Here is what happens at each step, and who is responsible for it.

Engagement steps

  1. Assessment request

    You send your website and the marketing challenge you want to solve. A person reviews it and replies by email about fit.

    You · Effactus

  2. Scope agreement

    If there is a fit, we propose a plan, scope and price in writing. Nothing starts and nothing is charged until it is agreed.

    You approve

  3. Baseline research

    Business assessment, competitor selection and the first sourced findings. The Advantage File is opened.

    Effactus

  4. Reviewed strategy

    A monthly strategy, four campaign briefs and a 30-day plan. A person reviews material findings and every recommendation before delivery.

    Effactus

  5. Approved activation

    Actio and Imperium only. We build and launch the agreed campaign system once you approve budgets and live actions. On Consilium, your team executes.

    You approve · Effactus runs

  6. Monitoring and reporting

    Competitors stay under watch. Managed plans get weekly oversight and a monthly outcome report; every plan gets a monthly review.

    Effactus

  7. The Advantage File grows

    Findings, decisions, briefs and results are recorded, so each month starts from what was learned. The file is customer-owned and exportable.

    Yours

Control

What you control, and what we handle.

You decide

  • Whether to proceed, and the written scope.
  • Advertising budgets and every live launch or change.
  • Account access you grant, and when you revoke it.
  • Which recommendations to act on.

Effactus handles

  • Research, monitoring and sourced findings.
  • Strategy, campaign briefs and the 30-day plan.
  • On Actio and Imperium, building and running the approved system within limits.
  • Keeping the Advantage File current.

Research and drafting may use software, including automated and AI-assisted tools. A person reviews material findings and strategic recommendations before they reach you. We do not offer round-the-clock staffing or instant turnaround.

Your next move

Your competition isn’t standing still. Your next move can be deliberate.

Send us your business website and the marketing challenge you want to solve. We’ll review the request and discuss what Effactus could realistically take on.

Request an assessment

No commitment to a subscription from submitting the form.