Effactus Investigations · separate from the plans
When one question deserves a deeper investigation.
A new competitor enters your market. A rival changes its offer. A major opportunity deserves closer examination. Effactus Investigations provides a defined, source-backed answer, or a continuing watch on a particular risk.
- What changed in a competitor’s offer, and what does it mean for us?
- Is this new entrant a real threat?
- Is this opportunity substantial enough to act on?
Two ways to engage
A defined answer, or a standing watch.
| Item | Intelligence DossierOne-time | Strategic WatchContinuing |
|---|---|---|
| Price | From $1,500 per dossier | $999 per month |
| You receive | Sourced findings, comparisons, assessed risks and opportunities, suggested responses, and what remains unverified. | Monitoring of a defined competitive landscape, alerts on important changes, and a monthly strategy briefing. |
| Cadence | Delivered once, against an agreed question. | Continuous, with a monthly briefing. |
| Scope limits | One bounded question; scope and price agreed in writing first. | A defined set of competitors and signals; agreed in writing first. |
| Subscribers | Available to anyone. Effactus subscribers are not charged twice for overlapping basic competitor monitoring their plan already includes. | |
| Sources | Lawful, accessible public sources only. No hacking, pretexting, private sources or inside information. | |
How evidence is handled
Fact, interpretation and uncertainty, kept apart.
Fact
What a source said, with a link and the date it was captured.
Interpretation
What we think it means, labeled as ours and tied to the facts.
Uncertainty
What the evidence cannot show, and what it would take to verify it.
An excerpt from our published research, in the format a Dossier uses:
01 / Evidence · E2
The primary action is “Schedule a FREE In-Home Estimate,” behind a two-question qualifier (floor type, number of rooms), with call and text options.
Source: empiretoday.com · retrieved 2026-11-01
02 / Why it matters
Every visible element serves one conversion: the appointment. It is built for buyers who will not shop a showroom.
03 / The possible move
Add a two-question “book a free measure” path beside the showroom, with text as a first-class contact option.
Your question
Tell us the question you need answered.
Describe the competitor, entrant or market decision. We’ll reply with a proposed scope and price before anything is agreed.
No commitment to a subscription from submitting the form.